Marketing Resources & Blogs

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What is Anchoring Effect in Real Estate?

THE ANCHORING EFFECT — the psychology trick jo aapka brain 3 seconds me price judge karne ke liye use karta hai. Aaj ke Short me, I break down how ...

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New Labor Laws in India 2025

4 New Labour Codes That Will Change Work in India If you work in India — full-time, part-time, gig, creator — these updates will change your l...

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The secret trick of selling expensive items

Why Luxury Properties Never Show You the 2BHK First | The Contrast Principle in Real Estate Psychology Ever noticed — when you walk into a luxury...

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What is Belief Based Branding

“In my book, I talked about the same playbook — when Nike backed Colin Kaepernick.” 🎙️ “Colin refused to stand during the national ant...

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This Ad Got Trolled… Then Became a Marketing Masterclass | Tanishq Ekatvam Campaign Explained

This ad got trolled… then became a marketing masterclass. In 2020, Tanishq released a bold campaign — a Hindu bride, a Muslim family, and a me...

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Guilt of Ordering food at home - The Psychology of Moral Reframing Explained

How Swiggy Removes Your Guilt | The Psychology of Moral Reframing Explained 🍽️ Ever felt guilty about ordering food instead of cooking? 👀 ...

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The History of MEMES in India

This brand made memes before memes were a thing. 🥛 Amul has been doing moment marketing for 60+ years. Every time something big happens — cri...

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Zomato’s Genius Notifications Strategy | How One Brand Redefined Indian Marketing

One brand in India is quietly redefining how marketing works. It’s not a tech giant. It’s not a luxury brand. It’s Zomato. 🍕 💬 Eve...

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Why ₹79,300 Crore Couldn’t Buy a Better Experience | The Perception Economy Explained

If I gave you ₹79,300 crore… would you make this mistake? 🎙️ In the UK, Eurostar spent over ₹79,300 crore improving rail lines to make t...

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