This brand gives you too much… but on purpose.” 👀
If you’ve ever eaten at Five Guys, you’ve noticed something:
They always give you a handful of extra fries.
You didn’t pay for it… but you feel good about it.
That’s not random.
That’s reciprocity in marketing psychology. 💡
When customers get more than expected, they subconsciously want to give back —
through tips, loyalty, or simply more love for the brand.
And here’s the secret:
You can use the same strategy in real estate 👇
🏠 Gift a microwave, a wall clock, or a surprise upgrade at handover.
Small cost for you → Massive trust for them.
Because when you give extra, people remember.
It’s not the fries. It’s the feeling. 🍟
👇 Comment “Fries” if you think it’s the right thing to do.
📲 Follow for more brand psychology stories that make marketing human again.
#MarketingPsychology #FiveGuys #BrandStrategy #Reciprocity #BehavioralMarketing #RealEstateTips #CustomerExperience