“In my book, I talked about the same playbook — when Nike backed Colin Kaepernick.”
🎙️ “Colin refused to stand during the national anthem — a bold act to show solidarity with Black Lives Matter. The world was divided. But Nike? They doubled down.
They dropped a single-line print ad:
‘Believe in something. Even if it means sacrificing everything.’
A statement. A storm. A stand. 💥
Everyone thought Nike would lose customers.
Instead, their sales shot up by 7% in just a week.
💡 That’s belief-based branding — when your ads don’t just sell, they speak.
When your brand’s values echo louder than your slogans.
Sure, you might lose a few buyers…
But you’ll gain a tribe that believes what you believe.
And that tribe? They stay for life.”