Same old water brands: 🌊 Blue bottles, mountain pics, “fresh from Himalaya.” Snooze. 😴
Then came Liquid Death:
💀 Sold water in beer cans
🎸 Ads with heavy metal music
🔥 Tagline: Murder Your Thirst
Today? ₹11,500 Crore brand.
3 lessons every marketer should steal:
1️⃣ Differentiate your category → Even if it’s boring.
2️⃣ Sell identity, not just product → People bought the “cool” image.
3️⃣ Use humor to connect → Laughter builds brand love instantly.