The dumbest solution… that actually worked.” 😎
Years ago, when skyscrapers first appeared, Otis Elevator faced a massive problem.
People complained their lifts were too slow.
🚫 Engineers tried speeding up motors — too expensive.
✅ Then a psychologist offered a zero-cost fix:
“The problem isn’t the speed. It’s the boredom.”
So they installed mirrors near elevator doors.
Next day, complaints disappeared.
People got busy fixing hair, checking ties, and admiring themselves.
💡 That’s behavioral design in action.
You don’t always fix the problem —
You fix how people experience the problem.
So if clients complain about delays or slow responses…
Maybe you don’t need to work faster —
Just make the wait feel worth it.
👇 Comment “Mirror” if you want 3 more psychological design hacks like this.
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#BehavioralDesign #MarketingPsychology #OtisElevator #DesignThinking #CustomerExperience