💍 Think engagement rings are an old Indian custom?
Nope — it’s one of the greatest marketing campaigns in history.
1930s: De Beers had diamonds, but no demand.
So they turned a stone into status.
✨ Hollywood stars wore them.
✨ Magazines called them “eternal love.”
✨ Royalty flaunted them.
Then came 1947: “A Diamond is Forever.”
Copywriter Frances Gerety wrote four words that made the world believe diamonds = love.
India adopted it too — blending Western marketing with our jewelry culture.
Now, what feels like tradition… is actually advertising that worked too well. 💎
They didn’t sell a gem.
They sold a feeling.
#DeBeers #ADiamondIsForever #MarketingMasterclass #BrandStrategy #EmotionalMarketing #AdvertisingHistory