This King used reverse psychology to sell… vegetables.”
In the 1700s, King Frederick the Great of Prussia had a bizarre problem:
No one wanted to eat potatoes.
People called it “peasant food.”
So the King came up with one of the smartest marketing moves ever:
👑 He declared potatoes “Royal Property” and placed guards around the fields.
But here’s the twist — he told the guards to pretend to guard them.
💡 Villagers saw the “guarded crop” and thought:
“If it’s royal and restricted, it must be valuable!”
Soon, people started stealing potatoes, and within months, they became a status symbol.
⚡ That’s the power of Scarcity + Social Proof.
When something feels rare, people desire it more.
For real estate marketers?
Don’t scream “affordable homes.”
Whisper “limited edition luxury.”
Let curiosity sell your property before you do.
💥 The King didn’t advertise potatoes.
He made people steal them.
That’s marketing so good — it still works 250 years later.
👇 Comment “Potato King” if you want me to break down scarcity marketing next.
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