Watch this webinar free & get an idea of how you can also build a brand on Social Media
In today's world, having a solid social media profile can make or break your online presence.
Did you know that it takes only 7 seconds for someone to decide whether or not to follow you? In those 7 seconds, the first thing they see is your profile. Your profile makes the first impression of yourself and what you do. Therefore, it is crucial to have a well-crafted and thoughtful profile. Consider your Social Media Profile as your New Visiting Card.
If you're wondering how to assess whether or not your profile is compelling, just take the difference between the number of profile visits in a week and the number of followers gained during that same period. This will give you an idea of how well your profile is performing.
If you're wondering how to assess whether or not your profile is compelling, just take the difference between the number of profile visits in a week, and the number of followers gained during that same period. This will give you an idea of how well your profile is performing.
Now let's dive into some tips on how to set up your New Visiting Card.:
USERNAME: Most valuable things are usually neglected; one of them is a Username which is the very first thing people see when they click on your post through Explore page. Also, it is the first line people read when they come to your profile page for the very first time, which creates a strong impression of what kind of a person you are. On a digital platform,
people make an impression of you from whatever knowledge is available for
them to deduce. Let’s say, You contact me on Instagram for my services & ask for my email to
send me your requirements. And I give you this Email ID: cool_nishant_4U@gmail.com.
What kind of impression I will make on you without even meeting you?
Casual attitude, Right?
TIPS:
Personal Brands Fullname (Also you can use a suffix to convey what your niche is like Nehadoodles, nancycrafts etc.)
Your Company name (avoid picking your niche as Username)
*Never use your pet name or famous character name of your favourite movie
or common phrases like Itravel, findingmysoul, etc unless you are a curator.
*Try to avoid numbers in your Username
Profile Picture: Why do you think we need a white background in Passport size
photo?
Yeah right, to have a contrast.
So how can you upload your profile pic with a broad background?
78% of people who follow you, get engaged with your stories only, and all they see is your tiny little picture.
Change It Now.
Choose a clear, high-quality profile picture that represents you or your brand. Avoid using blurry or pixelated images, as this can negatively impact your credibility.
Bio: Your bio should be short, sweet, and attention-grabbing. It should give viewers a quick snapshot of who you are and what you do. Consider adding a call-to-action to encourage visitors to follow you.
By following these tips, you can create a strong social media profile as your New Visiting Card to attract and retain an audience. Remember, your profile is essentially your New Visiting Card., so take the time to craft it thoughtfully and purposefully. Happy branding!
Your profile is essentially your New Visiting Card., so take the time to craft it thoughtfully and purposefully.
All the screenshots have been taken for The Last Book of Branding Edition 2023, If you want to grab a copy of it. Go and Check out this link. It has 121 ChatGPT Marketing Prompts with Step by Step strategy to build your online personal Brand.
The Last Book of Branding is available at 80% Discount for a limited period of time.
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