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Your first step in Real estate

Campaign Objective: The primary objective of this series is to associate RE/MAX as the go-to brand for individuals who are considering stepping into the real estate industry.

Insight: Entering a new business can be a challenging and intimidating experience. There is fear of failure due to a lack of knowledge about what to do, how to handle setbacks, and, most importantly, where to start from.

By using famous quotes from visionaries, we aim to associate RE/MAX with the idea of taking the first step in real estate. We want to show that RE/MAX can be a guide in helping people start their Real Estate journey.

RE/MAX is the First Step.

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