Campaign Objective: The primary objective of this series is to associate RE/MAX as the go-to brand for individuals who are considering stepping into the real estate industry.
Insight: Entering a new business can be a challenging and intimidating experience. There is fear of failure due to a lack of knowledge about what to do, how to handle setbacks, and, most importantly, where to start from.
By using famous quotes from visionaries, we aim to associate RE/MAX with the idea of taking the first step in real estate. We want to show that RE/MAX can be a guide in helping people start their Real Estate journey.
RE/MAX is the First Step.
